Effective E- Commerce Websites must be easy-to-use, appealing and process requests quickly; offering consumers what they want. Good E- Commerce design combines the three most important Website elements: appearance, organization and functionality. An attractive form, with solid function, uses up-to-date technology to optimize the customer’s buying experience. Back office functions should be performed behind-the-scenes. An effective E- Commerce site merges industry goals with specific store goals. General business goals include the following: advertise the store’s best products, communicate important information (contact phone numbers) and strategically place keywords for Search Engine Optimization (SEO). Specific company goals emphasize the store’s products. A wise businessman knows that SEO Consultants Charleston SC – leverage Internet advantages with traditional business advantages. Customer satisfaction should be an important goal.
SEO Consultants Charleston SC understands how their customers think and know what they want; answering questions before they are asked.
The first page must be professional-looking, interesting and attractive – keeping the customer’s attention. The Website appearance should use color, typeface and graphics (within industry standards) to communicate to the visitor. Fresh, custom E- Commerce Web designs help individualize the store’s website. The text must retain interest: brief headlines, short paragraphs and beautiful photographs. Most Web surfers have very short attention spans. An effective Website front-loads the most important information and best products to the first page. Grocery stores place candy so children can see it; the effective E- Commerce Website highlights products through optimum placement in multiple easy-to-find locations. A good Website provides new product information. Product information should be short, sweet and descriptive, having positive customer testimonials helps. An effective E- Commerce Website guides the visitor to the best pages step-by-step. Primary content should only be one click away. A “call-to-action” leads the visitor to important content. The most effective E- Commerce Websites transform “visitors” into high quality “customers”, targeting ready-to-buy traffic. The site should leverage limited space to “up sell” and “cross sell” merchandise. An effective E- Commerce Website provides a customer-friendly shopping cart, simple checkout and sensible payment procedure. Customer service should be prompt, with an easily accessible phone number. Shipping procedures should be simple. Important information includes a privacy statement and security guarantee.
Affiliation, with the SEO Consultants Charleston SC or another commerce organization, builds up credibility and trust. The Website should follow a basic understandable organization; Microsoft Windows is successful because everyone is familiar and comfortable with the “window” concept. Navigation should be simple, logical and consistent; Good E- Commerce Website designs use standard Cascading Style Sheets (CSS), sensible tags and clean code for a well-organized interface. Logical links and a website “Search” capability are important. The effective E- Commerce Website is prominently ranked on search engines. The Web developer should maximize keyword placement and density. Compare competitor search engine rankings.